I have eventually found the perfect place to work: My home!


Now that I have tried I can say that working from home is ideal. But, I am not a housewife, not as yet. I just carry on my usual job from a different workplace. I am technically a telecommuter. 
However, every time working from home is mentioned people look at me and say “Ahh…easy!”.
Yes, it is easy because I do not have to commute every morning, and this removes a considerable amount of stress. On the other hand there is more pressured to achieve good results because you are empowered with the trust of the management.

Don’t SPAM my Lin​k​edIn Inbox: Please!


Hello YourName,

Thank you for connecting with me.

I have a product which can boost the sales of your company. It has been tested by 100 company partners and all ​have ​receive significant benefits. I am happy to offer a free trial for you and support you during the installation. Please take a look at the website…. Bla bla bla

honesty in business - Pinocchio

Say It Loud: Be Proud of Your Downsides. Honesty in Business.


Did you know that you should be proud of your downfalls? Let’s start with a hilarious story about honesty in business.

When the Maggiolino car was advertised in America for the first time, it was a bit of a shock. Not only was it considerably different than the fashionable cars at that time, but the advertising campaign used was absolutely disruptive.

Bella italia - Bandini francesca

“Bella Italia” is More Than Just a Well-Done Pizza


In my opinion, Italian food is the best in the world, and Italy is easily one of the most beautiful countries in the world. But Italy is so much more than just that. Now, you can try to argue against these statements, but you know it’s true.

First of all, Italy is CULTURE which derives from history, art, traditions, excellence, internal differences and so on.

Bella italia - Bandini francesca

So please, let’s stop defining Italy as just a beautiful country where you can have a good, hearty meal: You are missing a lot.

The Crisis is Still on at Bella Italia

Unfortunately, Italy is still affected by a terrible crisis. Since 2008, Italy’s economy has been gradually declining. Families have been struggling to pay their bills, and young people, like myself, have never known Italy without the crisis. This word is heard everywhere…

Italy would be a very strong economic country in principle. Italy is number one in many areas: The amount and the quality of works of art, architecture, churches, the production of genuine leather, fashion (thanks to Milan), food (of course, their famous dishes: pizza and pasta), Prosecco (which I still prefer to Champagne), and the list goes on…

Bella italia - Bandini francesca

Another important aspect of Italy is that it is the home of many inventive, notable people. We are a country of artists. I do not know what inspires us; perhaps it is the picturesque landscapes or the numerous works of art… But there is the genius inside Italians, that it is why there are many and many artisans who love to express themselves through arts and crafts.

This crisis is affecting so much more than just Italy’s economy, it is affecting our creativity as well. Creative people are losing their minds trying to achieve something that seems very far, and increasing taxation and bureaucracy are to blame.

Bella italia - Bandini francesca

The only thing left in their eyes is hope. I know many of them. There’s a silent desperation in their eyes which tell a story of sorrow and suffering, as well as betrayal by a country which once made them proud of their nationality.

The Bright Side of the Crisis

The crisis will hopefully be regarded by foreigners as a way to help the country and to make great deals at the same time. This really is the ideal time to invest in such a premium place, especially in real estate where the bargain is just around the corner. For instance, there are many beautiful villas in dreamy locations all over Italy for very little money.

I welcome and strongly encourage all the foreigners who love Italy as much as I do to invest in this amazing place.

Bella italia - Bandini francesca

How is it possible that such a wonderful country is experiencing such a devastating crisis? I do not want to fall in the usual cliché of blaming the political classes, I just want to launch a cry for help.

Please, help save Italy. Whether you are Italian or not, you can help Italy grow back to its original and antique beauty.


At the moment I am promoting the sale of this wonderful VILLA (farm house) in Tuscany. If you are interested, just contact me.

Hidden Desires

What Customers Want: Unlocking the Hidden Desires


What are hidden desires?

Digital marketing and offline marketing is all about what current or potential customers want; this also includes what they do not know they want (their desires). There is no point in trying to sell something that people do not desire. For example, selling ice creams in the North Pole would probably not make for a profitable business.

Hidden Desires

In fact, the official definition of marketing, as defined by the Chartered Institute of Marketing, is:

Marketing is the management process responsible for identifying, anticipating and satisfying consumer requirements profitably.

If so, selling or marketing something should not be that difficult. It is essentially just about finding the desire of the customers and appealing to it, in order to close the purchase.

Unfortunately, though, identifying the true desires of the public is not always straightforward, and many people are not even aware of their own hidden motivations.

Hidden Desires Are the KeystoneHidden Desires

Identifying the hidden desires of your customers and appealing to them is the central principle to building a successful business; this is especially true nowadays that the market is saturated with many products all fulfilling the same needs.

Try to think about why a person chooses to purchase Evian water instead of an unbranded one. He/she will probably say that it is because it has a better flavour, but in reality, it is because by buying “Eau Evian,” he/she will acquire a better status. From that, you can easily understand that a person does not always purchase water because he/she is thirsty.

It is not easy to accept that we are driven by hidden and mysterious desires, but marketeers must be aware of this in order to succeed.

Here is another accredited instance: Why do men like cars? What are they really looking for when they purchase a car?

Hidden Desires

Thinking that they are simply looking for a means of transportation is unrealistic; studies reveal that when men buy a car, they are actually seeking confidence. The speed of a car epitomizes self-confidence and power; indeed, all the commercials of cars emphasize this aspect.

Thus, failing to single out the real motivation behind a purchase and considering the mere need equates to a less effective marketing strategy.

As Josh Kaufman, bestselling author of The Personal MBA, inarguably suggests, the more you stress in your offer what people want, the more effective you will be.

He also points out that we do not want anything that we do not already desire; once more, the key is in unlocking the hidden motivations and pitching on them to make your offer more appealing.

The trick relies on conveying the message that your product/service will help them to achieve their hidden desires.

Here is another very nice example: Why do women buy high heels? Hidden Desires

Do you think that it is just because they want to be fashionable? We are not that masochistic; the truth is that we want to feel sexy and stand out amongst the sea of competition. Now, some women may hate me as there are no proven studies reporting this, but I strongly believe that this is our hidden motivation.

To conclude…

In marketing, the time spent on thinking is worthwhile, try to avoid the attitude: “I know what my customers want”, which only leads to expert biases. Instead, embrace the challenge, do research and try to understand what are the hidden desires of your customers.

Once you identify them, you can easily convince them that your offer/service suits what they want perfectly.


Epic question: Why Social Media for Business?


Social media is the trend of the last years, and despite the negative predictions which foresee the soon disappearance of these sites, their presence continues to grow in our everyday life… Social media is also important for companies, but why social media for business? Furthermore, what should be the rationale behind the adoption of a social media marketing (SMM) strategy? For instance, using social media only because it is fashionable is not a good reason.